This Is How The Ideal Female Body Type Has Changed Over The Last Century

Body Positivity

More recently, the concept of body positivity has become more popular. The idea behind body positivity is to encourage women of all shapes, sizes, colors, and background to feel beautiful, even if they don’t fit some ideal body type that has been determined by someone else.

Body Positivity

In Marketing

A lot of companies have come around to this idea, with brands like Aerie opting to choose a diverse group of models with varying body types, shapes, sizes. In addition to that, they also do not retouch their photos, leaving out characteristics that in the past would have been deemed “imperfections” in a campaign they called #AerieREAL.

In Marketing